Pricing your harvest: a simple guide for growers

Pricing is one of the hardest parts of selling directly. Here's a straightforward way to think about it.

Start with your costs Add up seed, feed, labor, and time. You can't price sustainably until you know what a crop truly costs you to produce.

Know your local market Look at farmers markets and other local vendors. Selling direct on FreshEddy means no middleman markup, so you can offer great value and still earn more per item than wholesale.

Price for quality Fresh, local, harvested-to-order food is worth more than supermarket produce — and shoppers on FreshEddy come here precisely for that. Don't undersell your quality.

Keep it simple Round, clear prices are easier for customers. Adjust seasonally as supply changes, and don't be afraid to charge fairly for the real work you do.